In our times, a web presence is a must - the web never sleeps, and a well-developed website will widen your customer base and promote your business 24/7. Website design is Alicka's core business; we have more than ten years of experience in the field, and closely monitor new trends to ensure that our custom designs incorporate innovative approaches and fresh ideas. Our designers will find a website style that suits your preferences and branding strategy (as well as develop a branding strategy for your business if it doesn't already have one), and our engineers will implement the resulting ideas to develop an effective, engaging, and productive website. To retain visitors and convert them to potential customers, we integrate eye-catching graphics, dynamic video galleries, e-commerce/shopping cart options, unique web content generated by our professional writing staff, and other solutions. Browse the subcategories or contact us for a free consultation!
Your company is unique, and so should be your website. However, it takes careful consideration and planning to develop a web presence that would please you, the client, appeal to your online visitors, and distinguish you among competition. And don't forget the search engines - whether or not you opt for a search engine optimization (SEO) project, your website must be well-indexable to appear in the search engine results pages at all. So how do we accomplish all these objectives?
Each our web design project begins with an extensive planning stage. At this point much is determined by the input we receive from the client, and plenty of give-and-take is going on before the preliminary site architecture and design are approved and go into production. We will ask you the following questions:
What is the intended purpose of your website? Many design features, such as layout, choice of colors, and proportionate use of graphics will depend on whether you intend to sell Las Vegas vacations or run a funeral home.
What is your target audience? Understanding expectations and beliefs of users you're hoping to attract will influence both the design features and your marketing strategy. Internet users generally fall into two categories: those searching for information (researchers) and those searching for specific products or services (buyers). Many researchers eventually become buyers, so your site should ideally appeal to both. For instance, if you're selling apparel, it helps to augment your eCommerce website with a blog on the current fashion trends. Not only will this additional content attract and retain users, your website rankings will also benefit as the search engines reward sites with regularly updated unique content.
What is your unique selling point? In other words, how do you stand out (better yet, above) among the clutter of competition? Identifying your niche is critical to successful branding and will ultimately determine the keywords used in your website's general content and HTML code (such as meta-description).
Competition research is also useful. Browse your competitors' websites, noticing elements that you like as well as those that could be improved upon to further distinguish your website among like sites.
Having gathered all the information, we begin to actually build the site map, making design and navigation decisions that optimally suit your website's purpose. This stage is also characterized by close collaboration with you, the client. Many elements must be considered in the building stage, and user experience is often the standard of judgment. Images and especially videos tend to slow page loading time - and we all had the frustrating experience of waiting for a page to load, often bouncing to a different website before it does - so care is taken to ensure adequate graphic representation without page overload. Another important issue is the site's navigation: Is it convenient and clear? Is it easy for visitors to find what they're looking for in a minimum number of clicks? Is content displayed prominently and not submerged under graphics or banners so that the user must search for it? It is also important to harmonize individual pages' designs with each other and the homepage to ensure unity and smooth transitional experience for viewers. These and other considerations guide the development process.
And, of course, users are not the only ones your website has to please - no less important is designing a website that is easily accessible by the search engines' autobots (''crawlers," or "spiders" as they're called) that index the pages of your website, follow your links, and keep track of keywords to determine the relevancy of your site to particular search terms. Such search engine optimization is often neglected in website design and is implemented only later in separate SEO projects, but laying down a good SEO foundation during the design stage is a good practice, and we at Alicka understand its importance. Website is made indexable by ensuring adequate use (but not overuse) of keywords both in content and in the code. And for design elements not directly indexable - such as Flash - it is crucial to use the 'alt' feature and describe the unindexable content so that the crawlers can get at least some information on what is displayed. Consistent link structure is also important for search engine crawlers; a page that is not linked to from an indexed page may sink into obscurity.
Before the website is ready for public viewing - before its launch, in other words - comes the testing stage. We test interactive features and general user experience. Content is proofread. We do cross-browser check to ensure that your site is viewed the same from different browsers. Seeing that iPhones and their ilk become more prominent players in the use of internet, we test for mobile compatibility (or develop a separate format for mobile internet devices).
All in all, website design is a complex process, but we enjoy it and are up for the challenge. We measure our success by our clients' satisfaction and take pride in helping you achieve your web design goals!