What is Search Engine Optimization

In our increasingly virtual times, a functional website is a must for professionals and businesses of any kind. Every site, however, must compete with other sites for the attention of online users, and the site's visibility in online search is determined by how relevant and important the search engines deem your site to be. Here's where SEO comes in: SEO (Search Engine Optimization) is a collection of techniques that improve the site's appraisal by the search engines and thus the ranking position of the site in SERPs (Search Engine Results Pages). While SEO deals primarily with search engines, it is not limited to them and includes optimization within social media sites and web directories.