Link building is the process of getting other sites to implement links back to your website. There are many different strategies that can be used in order to implement a link building strategy. Some of the ways to go about building links to your site include asking for links, giving away tools or content, developing widgets, conducting social media marketing campaigns, buying links on sites, and public relation tactics. There are other ways to go about link building as well.
The reason that link building is so important is that it remains the number one way to get traffic to your website. To look at link building in the simplest of ways, think of each link to your website as a vote. The site that has the most “votes” will be put on the top pages of search engines. However, the quality of links is taken into account as well.
Consider that you have a website that sells towels. There are thousands of other sites that sell towels as well. If your site has quality content and a number of relevant inbound links, chances are that it will rank ahead of your competitors sites. This will increase your chances of getting the most traffic to your site.
The question remains, what are the best link building strategies?
First, getting links from a large number of domains is extremely important. You will want to try to get links from as many websites as possible. Having 100 different sites link to your page is much more effective than having 100 links from only one or two sites. To get a number of links you will want to go about it in both an indirect and direct manner. Indirectly you will try to push people towards your site by making sure your site is full of quality content. You will want to directly contact several sites and try to gain editorial approval to link to your site.
You will want to make sure that the links are from authoritative domains. You will need to do some research to determine which sites are considered authoritative in your particular area of interest. The problem you may come across is that there are very little published data releasing this information. Google PageRank and other toolbars are a good place to begin. One way to go about determining a page’s authority is to take the top ten listings and see which of them has the most links from the other nine sites. There are several software programs that can help you determine the authority data.
Anchor text is one of the most important factors for search rankings. For this reason, when you are building a link strategy campaign you will want to make sure that the anchor text that is being used to refer to your site is relevant. It is also important to make sure that different anchor texts are being used throughout the different sites. Using the same texts on each page will only hurt your image.
You want the content on your site to be easy to read and understand and, therefore, easy to link to. You may want to consider syndicating an article to a popular news article site such as EzineArticle, iSnare, or GoArticles. These sites typically rank high and can send quality traffic to your site. Email editors of these sites and simply ask them to link to your content. Remember to link to a few sites from your own as well. If you refer to one site it is more likely that they will return the favor.
When it comes to link building strategies, it is important to remember that you should never stop building links. You will need to keep your links updated and relevant on a regular basis in order to remain in the top of the search engines’ result pages (SERPs).