The Internet is, in many ways, a boon for people looking to find information and expand their networks. However, the vast quantity of websites (of extremely varied quality) available also means that many results generated from the same topic or search string will also have very similar or near-identical content. In many cases, this duplication is merely accidental, or stemming from a lack of effort and creativity. In other instances, the repetition of content is the result of deliberate plagiarism from other websites. The results of content duplication can range from simply being buried under a pile of similar results to punishment (legal or otherwise) for having plagiarized or stolen content. Another possibility is that a search engine or web crawler may simply refuse to present your page to potential site visitors. Google, for example, has mechanisms that exclude pages with duplicate content.
Here at Alicka, we do our best to write content for you that stands out from that on other sites dealing with similar concerns. If research is necessary, we glean our data from many different sources, so as to avoid repeating the substance of one or a few sites.
Of course, having unique content is not simply a matter of gathering data from many sources, including obscure and unexpected ones. It is also a matter of writing style. At Alicka, we pride ourselves on cultivating writers who are capable of organizing and articulating their thoughts in ways that avoid clichéd, tired expressions or write-up structures.
We also run our content through anti-plagiarism software before submitting it to you, to check that no plagiarism, however unintended, has occurred. If you would still like to check the content personally, we can steer you to programs or websites that scan articles or other content for possible plagiarism. Don’t just take our word for it—examine the content for yourself.
Ultimately, unique content is the heart and soul of a web site. This explains, for example, why particular blogs can have a devoted following, even if they possess a structure and layout from a template that is used by hundreds or even thousands of other bloggers. Alicka treats all its clients with equal care, but makes every assignment special.